In the Media
September 17, 2024
Nine months after Singapore-based Evergreen Hill Enterprise acquired SWM International, Tobacco Reporter sought insights into the changes under the new ownership. In this interview, Katrin Hanske (SWM’s CEO) discusses stability, continuous innovation, and high-quality products tailored to customer needs.
In this publication, Katrin Hanske explains that SWM International’s day-to-day operations, values, and culture have remained unchanged, focusing on customer commitment, innovation, and excellence.
Under this new ownership, SWM is enhancing its innovation efforts, particularly in developing reduced-risk and sustainable products for its core tobacco business while continuing to increase presence into adjacent categories such as technical filtration or plastic-free packaging applications.
Read the article “Unwavering Commitment“