SWM International at InterSupply 2024: Sustainability, Cooperation, and Innovation

A Showcase of SWM and BOTANI B2B Market Brands

Over the course of a three-day event, SWM International presented its two flagship brands: SWM and BOTANI. The SWM brand focuses on tobacco and nicotine products, while BOTANI is dedicated to the evolving cannabis market. Both brands garnered considerable attention from attendees eager to explore SWM International’s latest innovations. For the SWM brand, the focus was on reconstituted botanicals for aerosol generation, particularly for Heat-Not-Burn (HNB) products and the expansion of Evolute® product range. Aligning with the industry’s increasing interest in environmentally friendly alternatives, Evolute®, our filtering media alternative product line, offers highly innovative plastic-free solutions. This offer underscores our commitment to creating solutions that meet the technical needs of the industry and contribute to reducing the environmental impact of tobacco and nicotine products.

On the BOTANI’s corner visitors received an exclusive preview of the brand’s new offerings. A highlight was the debut of a new rolling paper crafted with inclusion of hemp fiber and wrappers made of tea leaves, promising a distinctive smoking experience. These innovations reflect BOTANI’s leadership in creating high-quality products for the ever-evolving cannabis market.

Translucent Packaging Solutions

Another highlight from our booth was the introduction of translucent paper solutions designed to replace BOPP (biaxially oriented polypropylene) film, commonly used in cigarette packaging. This year, our company displayed prototypes of tobacco products packaged with SWM translucent paper solutions, offering a glimpse into the future of more sustainable tobacco product packaging.

Thought Leadership on Plastic-Free Solutions

SWM International’s commitment to sustainability was further demonstrated by their active participation in the conference program. One of the panels featured SWM representatives, including Alice Jaussaud (Product Manager for Evolute® filtering media), Frédérique Martinache (Product Compliance and Stewardship Senior Specialist), and a representative from the filter manufacturing industry; Hugo Azinheira (Head of Innovation and ESG at Filtrona).

The tobacco industry faces an urgent need to transition to plastic-free solutions in filters, as emphasized by a panel of experts. Frédérique Martinache warned of potential restrictions on plastic-based filters due to emerging international treaties aimed at reducing plastic waste. These treaties could soon limit market access, making it crucial for companies to develop sustainable alternatives.

Alice Jaussaud highlighted the feasibility of this transition for both traditional combustibles and heat-not-burn products. She also shared details about the expansion of our filtering media product range with the new generation of solutions under industrialization phase. She emphasized that strong partnerships throughout the process, from development to industrialization, are key to achieving this goal.

Finally, Hugo Azinheira presented concrete evidence of the reduced environmental impact offered by these innovative solutions, further encouraging the adoption of sustainable filtering media.

 Spotlight on Sustainable Nicotine Pouches

In addition to the plastic-free filter panel, we explored sustainable solutions for nicotine pouches. Meng Jun Qian, SWM’s Product Manager, emphasized the importance of developing nicotine pouches with reduced plastic content to reduce their environmental impact. This presentation solidified SWM’s position as a partner in developing sustainable products across these industries.

Virtual Booth and Continued Engagement

For those who missed the InterSupply tradeshow, we offer an opportunity to explore our booth virtually. The virtual booth allows visitors to access the same valuable insights and innovations showcased during the event.

SWM International made a big impact at Intersupply 2024, showcasing our dedication to sustainability, innovation, and collaboration. We presented cutting-edge products, participated in insightful discussions, and highlighted our commitment to eco-friendly solutions. SWM International remains a key player in shaping the future of the tobacco, sustainable packaging, nicotine, and cannabis industries.

Watch our video , visit our booth virtually or please reach out to us for additional information.